news story

BC Hospitality Foundation names Tugboat as marketing AOR
 
The British Columbia Hospitality Foundation (BCHF) has chosen Tugboat to help steer through the awareness and development waters of BC.
 
In this AOR capacity, Tugboat will distill and develop the underpinnings and brand architecture for a revitalized BCHF, create a new and vibrant suite of communications materials, develop a new website and provide ongoing strategic counsel to the BCHF board on items ranging from fundraisers to outreach programs.
 
"This is a big deal for us and we are very proud to have the BCHF onboard in this capacity," says Tugboat Captain Steve Gallagher.  "It may be a pro-bono account but it provides a means of really delving into the heart of the hospitality industry, keeping us viscerally connected to a core area of our category expertise."
 
In its fourth year, "the Foundation has great plans, a committed board and now a dedicated resource to assist us in doing more to raise our profile and being able to deliver more services and assistance to more people in our industry," says Alan Sacks, BCHF General Manager.  "This will be the year of more and we can't wait."
 
The first steps are already underway with a visioning session complete and the brand outline and positioning being developed.  For golfers reading this, mark Monday, July 19 in your book - short and long courses available for play at the BCHF annual tournament at Westwood plateau.  Click here for more.
 
About BCHF
The British Columbia Hospitality Foundation offers financial assistance, beyond traditional medical benefits, to people who work in food, beverage and hospitality professions at a critical time of need.  The Foundation is also very active in the provision of scholarships to those who wish to enter the industry and might otherwise be prohibited due to circumstance.
The fund acts as a safety net for members of BC's food, beverage and hospitality industry including brewers, food suppliers, hoteliers (foodservice departments), media (in the related trade), publicists (in the related trade ), retailers, vintners and wine sales representatives. 
http://www.bchospitalityfoundation.com
 
About Tugboat
 Tugboat develops winning strategies, striking identities and influential communications tools that empower small businesses to advance their brands and increase revenues – efficiently, unmistakably and sustainably.
The integrated strategies we conceive and the methods we employ vary in degree, scope and application but this simple notion drives what we do, how we do it and who we do it for.