Advertising

This ad campaign was created to assist Genuine Guide Gear talk directly to its audience, yet reflect the awesomeness of its industry-leading telemark ski binding technology.

Known to those deep within the industry as producing solid, effective and award-winning telemark bindings, G3 sought to communicate these benefits to a broader audience – the new telemark skier. Wanting to stay ahead of competitors and to tout the benefits of the rock solid product, a new campaign was delivered to do just that – convey a simple, clear message to those who were wanting to be ‘in-the-know’ about a revolutionary telemark ski binding created by G3.