Brand + Identity

Sun Cabo Vacations is the largest luxury vacation property management company in Los Cabos, offering luxury vacation properties and concierge services in the Los Cabos vicinity of Baja, Mexico.

Complementing the redesign of their product catalogue, Sun Cabo commissioned Tugboat with the revitalization of their brand identity. Although known to current clients, the Sun Cabo Vacations brand had become the diluted parent of their existing properties, Sunshine Villas and Condos Ltd., Cabo San Lucas Retreats and Cabo San Lucas Vacation Rentals.

Tugboat led a brand visioning and design charrette with company principals, resulting in an energetic new identity that achieved project objectives while honouring the spirit and equity of the pre-existing brand.