Brand + Identity

Vivio Flower Gallery is a rustic, hearty floral purveyor which has become a destination in Port Moody and now in downtown Vancouver.

We were challenged to create an identity with timeless and classic appeal, illustrating an abundance of flowers. Something in contrast to cheap bouquets hawked by touts dressed in sandwich boards along major roadways.

The illustration and type styles represent a personal and intimate transaction involving an intensely emotional product.

The tonal range is elegantly subdued so as not to compete with the beauty and presentation of the offering.